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Cleveron deploys unique space-saving parcel terminals for Itella

19.03.2014

The first unique space-saving terminal was launched in Itella’s parcel terminal network in Estonia. Itella is Cleveron’s largest customer to date. They operate a parcel terminal network that covers Finland and Estonia.

Riding the wave of e-commerce

In Europe, the amount of goods purchased online is growing 10-15% annually. Compared to a traditional delivery service, parcel terminals enable customers to manage their parcel delivery significantly faster and at a location that is convenient for them. In 2020 the market is dominated by the symbiosis of supermarkets and e-stores. Parcel terminals are as common as ATM-s or mobile phones today, says Cleveron’s sales director Ardo Mardisoo.

Logistics services are undergoing a huge shift towards e-commerce. By 2020, Itella’s main focus will shift from letter, publication and advertisement distribution to the management of e-commerce parcel flows, warehousing and goods distribution. This is a major source of growth for Itella. So we are actively looking for ways to support the strategy. One of the ways being the implementation of automated parcel terminals, says Itella’s e-commerce unit director Aku Happo.

PackRobot’s technology

Behind PackRobot’s conception are the explosive growth in e-commerce and moreover increasing consumer demand for self-service parcel terminals. To accommodate the growth and make the best use of floor space, Cleveron’s mission in designing the new terminals was to increase terminal capacity per square meter.

The new type of parcel terminal has a single sliding door for both incoming and outgoing parcels. It uses up to four times less floor space than its predecessor. In addition, it automatically delivers the parcel to a vacant section in the terminal. Above all, the parcel terminal can hold up to 720 parcels on only 4 square meters.

From a consumer’s point of view, the new PackRobot is more ergonomic. The door is located at the optimal height for all customers, including children, the elderly, and people with disabilities.

Cleveron expanding internationally

Cleveron expects the launch of PackRobot to further accelerate the growth of automated cross-border parcel delivery. In addition, attract the interest of major players in the field of e-commerce.

We have prospective customers all over the world, on every continent. Although currently we are primarily focused in building up our network in the Nordic countries and Western Europe. Then the next Cleveron-powered parcel terminal network will be set up in Brazil,

Cleveron’s sales director Ardo Mardisoo explains.

All global e-commerce giants are potential customers for Cleveron’s new product. This specific part of the delivery chain is still in its developmental stages. Cleveron’s parcel terminal networks are one of the few in the world that have proven to be profitable, Mardisoo emphasizes.

Outdoor solutions not profitable despite the trend

Cleveron’s network is profitable for several reasons. One of these is the extremely high reliability of the lockers due to their robust build quality and software-centric approach in implementing the terminal’s functionality.

Outdoor parcel lockers available 24/7 are getting a lot of attention right now. While indoor lockers are actually the ones that are profitable, mainly because their service costs are significantly lower. With the outdoor lockers, you need to manage extreme temperature, humidity, sun, dust and security issues. Altogether, during 10 years of operation, the operator of outdoor lockers needs to invest twice as much, compared to indoor ones,

Mardisoo explains.

Cleveron also claims that 24/7 availability is a flawed argument for setting up outdoor lockers. The number of consumers that prefer to use the lockers during very late or early hours make up just a small percentage. Operators are virtually doubling their costs to accommodate the needs of a few rare customers.

According to Happo, Itella is using Cleveron’s technology for its reliability and customer-friendliness.

It is also important to note the cost effectiveness and smaller environmental footprint of the terminals compared to home delivery,

Happo comments.  

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Reio Orasmäe
Sales manager

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